Bagchachi Spice Labelling Design

At Bagchachi Spice products, we went beyond creating packaging and labeling that showcase the brand's identity. To augment the design and evoke the spirit of its homegrown roots, we sought to evoke the culture of Gilan, a province in Iran. We decided to give Bagchachi Spices its own character design that celebrates the hardworking people of Gilan. Additionally, we featured carpet and jajim, a famous handicraft from Gilan, on the label—allowing us to present the freshness of Gilan's products in a modernized way that resonates with the Iranian palette.