AcoFood Fast Food Company Logo Design

When we received the Acofood logo brief, we knew that the audience would be more invested in the brand's concept by seeing colorful elements. It's easy to aminate a chef holding pizza with the name of the brand written under it, but we wanted to create a distinctive concept. A logo that expresses the brand and can't be used or duplicated.

With a minimal design, we combined the English letters A.C.O and the element of pizza to also evoke other meanings such as persistence and eternity like a mountain.

All these concepts were created in a coherent and symmetrical form in complete simplicity.

Red and yellow colors

Aside from the high heat of these two colors matching perfectly with a fast food brand; red is a symbol of energy and excitement, and on the other hand, yellow is a feeling of freshness, happiness, and comfort.