Negin Nargoon Rizeh Visual Identity Design

Nargun Rize, an emerging brand in saffron, dried fruits, and spices, proudly unveils its logo and visual identity. This design reflects Iran's rich tradition in producing these valuable products.

Inspired by Iranian Art: The logo features eight cut diamonds forming a delicate flower, inspired by traditional Iranian glasswork and tile art.

Saffron Flower, Dried Fruits, and Spices: A multicolored saffron flower, the "king of spices," takes center stage, symbolizing the brand's product diversity and quality.

Authentic Background: The visual identity is set against an illustrated mud wall of an old Iranian house, evoking the brand's authenticity and warmth.

Friendly Character: A mother and daughter in traditional Taybad and Khorasan clothing accompany the logo, symbolizing authenticity, family, and motherly love.

Symmetry and Aesthetics: All elements are carefully balanced, creating visual harmony and conveying a sense of order and beauty.

Nargun Rize's logo and visual identity artfully blend traditional Iranian art, natural elements, and human imagery. This unique narrative showcases the brand's commitment to delivering premium saffron, dried fruits, and spices while honoring its cultural roots.