CASPIANI Caviar Logo Design

The Caspian Sea produces more than 90 percent of the world's caviar. and in a way, this fact alone was enough for a caviar production company in Iran to show this sea as their brand identity. but the sea itself couldn't capture what this brand needed and that was where the beluga fish came in. belugas are mostly seen in the Caspian sea and they're considered to be the biggest fish in this sea. 

eventually, the concept of beluga jumping out of water combined with ancient patterns of inspired Persian carpets and tiles to show Caspiani's originality. the golden color alongside the crown symbolizes the luxury image Caspiani needs.